Eric Broege “Uncorked!”
PROFILE by Fred Bouchard, published in Massachusetts Beverage Business, October 2008

ERIC BROEGE · 44 · Owner, Buyer · Vintages, West Concord and Belmont

Still a painter and musician, Eric Broege is today a discerning buyer for his two small shops, one in formerly dry Belmont Center. Eric defends his passion for individualistic wines of distinctive terroirs (mainly in Italy, Spain, France) with strong opinions, articulate explanations and a simple, bold business plan.
(following are excerpts from the full interview)
“Part of this is totally personal. I want to take pride in what I’m doing here, as a sort of wine curator.”
“If you have a small space, every inch is valuable. I don’t have room for anything I don’t want or wouldn’t recommend.”
“My idea is that I’m in business to help my customers, not distributors. My obligation is to put the best products in my customers’ hands.”
“If somebody’s selling an oaky wine for ten bucks, I ask, “How’d the oak get in there?” If somebody says, “Sell me a $15 Cab that tastes like Silver Oak,” I say, “Please go bug the guy down the street.”
“I want a wine that I don’t fully understand, that shows me something I never noticed the last time.”

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